{"id":10227,"date":"2022-06-10T14:18:38","date_gmt":"2022-06-10T18:18:38","guid":{"rendered":"https:\/\/www.legroupemaurice.com\/?p=10227"},"modified":"2025-03-13T10:30:47","modified_gmt":"2025-03-13T14:30:47","slug":"le-groupe-maurice-crowned-winner-in-la-presses-tactil-contest","status":"publish","type":"post","link":"https:\/\/www.legroupemaurice.com\/en\/articles\/le-groupe-maurice-crowned-winner-in-la-presses-tactil-contest\/","title":{"rendered":"Le Groupe Maurice crowned winner in La Presse\u2019s Tactil contest"},"content":{"rendered":"<p><strong>Le Groupe Maurice took home the Grand Prize in La Presse\u2019s TACTIL advertising contest, presented during the Idea Awards, in the category of creative advertising. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>On June 9, the winners of La\u00a0Presse\u2019s TACTIL contest for 2022 were announced at the Id\u00e9a Awards gala, which brought together advertising professionals from across Quebec. Le Groupe Maurice won the Grand Prize in the category of creative advertising for its full-screen visual starring H\u00e9l\u00e8ne Bourgeois Leclerc for the <em>L\u2019A\u00een\u00e9 de demain<\/em> (\u201cTomorrow\u2019s Senior\u201d) campaign, published in LaPresse+ on January 1, 2021.<\/p>\n<p>The jury, composed of diverse professionals from Quebec\u2019s advertising scene, awarded this distinction to Le Groupe Maurice for the ad\u2019s innovative concept creation that fully utilizes the media, its original storytelling and its ability to generate engagement.<\/p>\n<p>In the interactive visual, a well-known personality can be made to look older or younger using a \u201cslider\u201d feature. The jury praised the ad\u2019s interactive format that associates a positive feeling with ageing, reinforcing the initiative\u2019s central message\u2014&#8221;I am tomorrow\u2019s senior&#8221;\u2014and spreading awareness of the issues surrounding ageing in Quebec society.<\/p>\n<p>&nbsp;<\/p>\n<h2>Senior of tomorrow<\/h2>\n<p>Starring several well-known personalities like Gregory Charles, Julie Le Breton and Matthieu Proulx, the <em>L\u2019A\u00een\u00e9 de demain<\/em> (\u201cTomorrow\u2019s Senior\u201d) campaign helped inform and educate the public about ageism and ageing myths. Judging by the large numbers who participated in the various quizzes, the comments left on social media and the campaign\u2019s excellent performance, this mission resonated strongly with Quebecers. The campaign also had a philanthropic mission that contributed to a paradigm shift and led to greater public involvement: for each completed quiz, the Luc Maurice Foundation donated to various organizations that support seniors. In total, nearly $50,000 was donated to causes that will help Quebec\u2019s seniors age better.<\/p>\n<p>Bravo to Le Groupe Maurice\u2019s entire marketing team for this well-earned distinction!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Maurice took home the Grand Prize in La Presse\u2019s TACTIL advertising contest, presented during the Idea Awards, in&#8230;<\/p>\n","protected":false},"author":8,"featured_media":12657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-10227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le Groupe Maurice crowned winner in La 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