{"id":14028,"date":"2022-03-07T16:53:21","date_gmt":"2022-03-07T21:53:21","guid":{"rendered":"https:\/\/www.legroupemaurice.com\/?p=14028"},"modified":"2022-12-08T16:57:53","modified_gmt":"2022-12-08T21:57:53","slug":"le-groupe-maurice-dispels-myths-about-age","status":"publish","type":"post","link":"https:\/\/www.legroupemaurice.com\/en\/articles\/le-groupe-maurice-dispels-myths-about-age\/","title":{"rendered":"Le Groupe Maurice dispels myths about age"},"content":{"rendered":"<p><strong>As of March 7, a new phase of the <em>I am tomorrow\u2019s senior<\/em> ad campaign will be launched. After having raised public awareness of ageism with last fall\u2019s campaign, Le Groupe Maurice is pursuing its commitment, this time, by dispelling the myths about seniors. To overcome ageism, we believe it\u2019s important for everyone to be aware of the diversity of old age, because each senior is unique. <\/strong><\/p>\n<h2>I am a senior of tomorrow<\/h2>\n<p>Today, you can see the two commercials released last fall featuring Julie LeBreton and Gregory Charles on television. Le Groupe Maurice wanted to illustrate the fact that the passage of time is stronger than anything else, and that it would be nice to stop and recognize that we will all be seniors one day.<\/p>\n<p>New initiatives have also been launched to continue the awareness efforts to inform and, hopefully, incite changes in certain behaviours.<\/p>\n<p>Following the success of the previous edition, we have designed a new version of the ageism quiz. It\u2019s an interactive invitation to test your knowledge and demystify certain false beliefs about old age. It will only take you a few minutes to answer the 10 questions in the quiz and to differentiate between myth and reality when it comes to age. <a href=\"https:\/\/www.jesuislainededemain.com\/?p#quiz\">Take the quiz and share your results!<\/a> For each completed quiz, the Luc Maurice Foundation will donate $2 to an organization that works with seniors.*<\/p>\n<p><strong>\u201cAgeism is a complex, misunderstood and subtle problem. We need to talk about it, to demystify it. Since aging is everyone\u2019s business, we have to address the issue now and take action to help today\u2019s seniors, as well as the seniors of future generations.\u201d \u2014V\u00e9ronique Proulx, Brand Director<\/strong><\/p>\n<h2>\u201cPaparmane\u201d capsules, a coffee chat to demystify ageism<\/h2>\n<p>Host Jean-Pier Gravel met with Le Groupe Maurice residents to demystify their reality. \u00a0He spoke with them about matters such as love, time and friendship. Unique, funny and touching moments were shared while filming. The result? The \u201cPaparmanes\u201d video capsules that you can enjoy throughout the campaign. <a href=\"https:\/\/www.jesuislainededemain.com\/#paparmane\">The 1st capsule on the theme of love is already available.<\/a> Stay tuned \u2013 new capsules will be released in March on the website Jesuisla\u00een\u00e9demain.com.<\/p>\n<p>Visit <a href=\"https:\/\/www.jesuislainededemain.com\/\">jesuislainededemain.com<\/a> today to learn more.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>*Up to $25,000<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of March 7, a new phase of the I am tomorrow\u2019s senior ad campaign will be launched. After having&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[60],"tags":[116],"class_list":["post-14028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualities","tag-ageism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le Groupe Maurice dispels myths about age | Le Groupe Maurice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legroupemaurice.com\/en\/articles\/le-groupe-maurice-dispels-myths-about-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe Maurice dispels myths about age\" \/>\n<meta property=\"og:description\" content=\"As of March 7, a new phase of the I am tomorrow\u2019s senior ad campaign will be launched. 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