{"id":22374,"date":"2024-03-04T11:10:54","date_gmt":"2024-03-04T16:10:54","guid":{"rendered":"https:\/\/www.legroupemaurice.com\/?p=22374"},"modified":"2024-03-04T15:02:02","modified_gmt":"2024-03-04T20:02:02","slug":"for-le-groupe-maurice-to-age-is-to-live","status":"publish","type":"post","link":"https:\/\/www.legroupemaurice.com\/en\/articles\/for-le-groupe-maurice-to-age-is-to-live\/","title":{"rendered":"For Le Groupe Maurice \u2013 To age is to live!"},"content":{"rendered":"

Beginning March 4th<\/sup>, Le Groupe Maurice will reaffirm its commitment to the appreciation and normalization of ageing. This approach will be exemplified through its upcoming advertising campaign, highlighting its new corporate slogan: \u201cTo age is to live.\u201d<\/strong><\/p>\n

\u00a0<\/strong>\u201cTo age is to live\u201d: a simple, yet profoundly genuine concept<\/strong><\/h3>\n

Given that ageing is frequently viewed negatively in the collective imagination\u2014hindering actions to adequately address the increasing needs of seniors\u2014Le Groupe assumes the responsibility, whenever possible, to reinforce its role as an advocate for better ageing in society.<\/p>\n

Our elderly warrant greater consideration and respect, given their wealth of knowledge and experience. Thus, it\u2019s imperative to persist in combating unconscious biases and prejudices associated with age. Growing older represents an extraordinary chapter in life when acknowledged as such; a chance to embrace the gift of life and living!<\/p>\n

Thus, by focusing its new advertising campaign around the assertion \u201cTo age is to live<\/a>,\u201d Le Groupe Maurice aims to convey to the public that ageing is a privilege. It means still being able to embrace one\u2019s passions, dreams, and aspirations every day. It\u2019s merely \u201cliving\u201d a realization that resonates with its simplicity and truth.<\/p>\n

\u201cThrough this campaign, our aim is for every individual to be acknowledged in their entirety, in their uniqueness, with their strengths and wealth of knowledge, regardless of age. The worth of each person does not diminish with age; quite the contrary. So, let\u2019s prove together that ageing is a joyous journey… in one\u2019s own unique way,\u201d<\/em><\/strong> elaborates V\u00e9ronique Proulx, Senior Marketing Director at Le Groupe Maurice.<\/p>\n

The deep commitment shown by all involved in this project is a moving testament to people\u2019s alignment with human values and the genuine cause advocated by Le Groupe Maurice.<\/p>\n

Ultimately, ageing is about living with purpose and authenticity. As long as we\u2019re alive<\/a>, there are always new adventures to embark upon and new memories to make. Ageing stands as the ultimate privilege in the human experience.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Beginning March 4th, Le Groupe Maurice will reaffirm its commitment to the appreciation and normalization of ageing. 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