8 July 2026 2 min

In 2026, Le Groupe Maurice continues its digital evolution. After strengthening its presence on its usual platforms, the company is now launching on TikTok. More than just a new channel, this move reflects a deeper intention: to reach people of all generations and shine an authentic, caring light on what life as an older adult truly looks like day to day – far from the stereotypes and biases of ageism.

Why join TikTok?

For Le Groupe Maurice, joining TikTok is a natural next step. Society evolves, and so do the ways people stay informed and consume content. And since TikTok has become an essential part of the social media landscape, we chose to be there.

Why? For its short, dynamic, discovery-driven format? For sure, but not only that. Today, TikTok reaches a wide and diverse audience, and we want to meet communities where they are, with content that is simple, authentic and human, shared in a more spontaneous and direct way.

Our presence on this platform will also be an opportunity to advance a mission close to our hearts: demystifying life in a seniors’ residence and making aging something everyone can relate to. Showing things as they truly are, unfiltered and free of clichés, and shining a light on the vitality of older adults: their daily lives, their passions, their laughter and the dedication of the teams who share their daily lives.

What can you expect?

On TikTok, our content will stay true to what it already is across our other channels: real, accessible and meaningful.

Users will discover candid moments from everyday life: faces, stories and inspiring initiatives. In short, everything that concretely illustrates what better aging looks like today.

Without losing sight of who we are, we will use this platform as an additional space to celebrate older adults, recognize the work of our amazing employees and foster an open and respectful conversation around aging.

To mark this launch, we invite you to discover our first TikTok posts and join us on this new adventure at @LeGroupeMaurice.

Let’s stay connected, keep the conversation going, and together, champion better aging for all!