Luc Maurice Foundation Annual Report: Working Together
The Luc Maurice Foundation Annual Report is now available! Discover the 2024 highlights and see how philanthropy and generosity are making a real difference, bringing hope and a brighter future.
Luc Maurice Foundation annual report recap
In 2023, the Luc Maurice Foundation committed to increasing its overall involvement in supporting the cause of older adults. In 2024, it renewed its commitment, thereby consolidating its social impact, and strengthened its actions around five major matters:
- Fighting ageism
- Combating isolation
- Socialization and empowerment
- Health and dignity
- Personal involvement
Through strategic partnerships and concrete initiatives, the Foundation continued to support projects that contribute to enhancing the quality of life for seniors.
The Foundation’s projects
Consistent with its mission, the Foundation further developed three proprietary initiatives aimed at promoting better-aging:
- Initiative 1 – How living environment impacts seniors’ happiness? This was led by Professor Mélanie Levasseur of the University of Sherbrooke, who presented her initial findings at the Gerontological Society of America international summit, attended by the Luc Maurice Foundation;
- Initiative 2 – Rethinking Aging by and for seniors. A collaborative project with Statistics Canada and four Canadian universities (Ottawa, Sherbrooke, Simon Fraser and Moncton);
- Initiative 3 – Reflex Senior School Project. An initiative aiming to demystify aging among elementary school students and dismantle ageist stereotypes.
Launched in 2023, these innovative initiatives will continue throughout 2025.
Fostering a culture of philanthropy
Embracing innovation and fostering new initiatives is a cornerstone of the Luc Maurice Foundation’s values and mission. Nevertheless, its mandate also encompasses providing vital support to grassroots organizations. In 2024, over 100 organizations received the Foundation’s support for initiatives focused on better-aging in society.
Today, more than ever, we need to come together and act as a one. The road ahead is long, but giving back will gradually become part of how we live.
To do so, the Foundation even reached out to Le Groupe Maurice’s business partners, inviting them to amplify their support. The response was overwhelming, with over 60 organizations joining forces to make a difference in the lives of older adults. To celebrate this collective effort, a cocktail reception was hosted on November 13th at the ORA residence, where attendees shared ideas and pinpointed areas for further improvement.
Through this campaign and its donation matching programs – which effectively double the impact of contributions from Le Groupe Maurice employees and residences – the Foundation has shown that philanthropy is just as vital and relevant today as it’s ever been.
A firm commitment from the residences
And for good reason! This year, Le Groupe Maurice residences also actively contributed to this philanthropic momentum through various locally chosen initiatives, including:
- Le Félix’s amazing Kilimanjaro Mission;
- ORA’s Close-Knit initiative, a collaborative effort between the residence’s knitting club and students from Collège André-Grasset in Ahuntsic;
- VÜ’s charitable campaign in support of La Maison Aube-Lumière
And a special mention goes out to Le Groupe Maurice (head office and residences) for their ongoing support of the Christmas of Giving – a tradition they’ve been a part of for over 5 years! In 2024 alone, they helped serve more than 8,000 meals during the holidays, spreading warmth and kindness to those who needed it most.
A heartfelt thank you to Le Groupe Maurice’s partners, volunteers, employees and donors, who have contributed to the success of these projects through their donations, time and efforts, whether near or far.
In 2024, the Luc Maurice Foundation granted a total of $1,317,054 to various organizations, reaffirming its dedication to promoting better-aging. Philanthropy remains a crucial driver of positive change, fostering a more caring and inclusive society. With a keen eye on the future, the Foundation presses on with its mission, driven by the conviction that every senior deserves to age with dignity and purpose.
Read the Luc Maurice Foundation’s annual report and learn more about our past initiatives.