Le Groupe Maurice, an “app titude” for connecting!
It is thanks to the development of THÉIA, the very first mobile application in the private seniors' residences industry, that Le Groupe Maurice obtains its third Mercure trophy. In its 2020 edition, the company is recognized in the "Web/Mobile Technology Development" category of the most prestigious business competition in Quebec: Les Mercuriades.
In a context where a pandemic has turned the world upside down for many companies, forcing some to rethink their methodology and discourse, one constant has remained at Le Groupe Maurice: its core values. The Les Mercuriades nomination is an attestation of the commitment, ambition and continuous efforts to push the limits of innovation and break through barriers that until only recently, have defined the aspirations, needs and way of life for seniors.
For us, the true innovation of this project goes beyond the solution itself. We have developed a high quality, innovative tool for a segment of the population that has been neglected in this regard for far too long! Beyond its distinct personality, THÉIA also represents the creation of a unique bond with our residents; one that allows the Groupe to continue its growth, while remaining "in touch with its world”. And for my colleagues and I, there is nothing more valuable. - Rita Kataroyan, VP Marketing and Sales.
THÉIA. Daily life at their fingertips
In 2017, the Groupe set its communication vision in motion. It accomplished this with a multidisciplinary, innovative ecosystem, namely a community television channel and an interactive terminal in the common areas of its complexes; both of which effectively supported residents in their daily lives. The launch of Groupe Maurice's mobile application was the logical extension of this successful project and marked a turning point in the realm of residential communications.
Every day, THÉIA provides residents with the information they need – anytime, anywhere. The activities program, dining room menu, important alerts, daily news, photo gallery and much more, are always right at their fingertips. Théia represents yet another vital way that Le Groupe Maurice delivers on its longstanding promise to seniors: to create living environments that respond to their aspirations!